{"id":245,"date":"2026-08-13T05:28:08","date_gmt":"2026-08-13T05:28:08","guid":{"rendered":"https:\/\/seannocode.com\/blog\/?p=245"},"modified":"2026-08-13T05:29:53","modified_gmt":"2026-08-13T05:29:53","slug":"copywriting-might-be-one-of-the-highest-leverage-skills-you-can-learn-forget-ai","status":"publish","type":"post","link":"https:\/\/seannocode.com\/blog\/copywriting-might-be-one-of-the-highest-leverage-skills-you-can-learn-forget-ai\/","title":{"rendered":"Copywriting might be one of the highest-leverage skills you can learn &#8211; forget Ai"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I just rewatched Raoul Plickat&#8217;s podcast with Mike Thurston and took three pages of notes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quick context on Raoul: Neil Patel called him &#8220;the kingmaker,&#8221; he runs CopeCart (150 employees), and he once sold 48,000 tickets for a client in a year \u2014 12,000 of them in 48 hours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He&#8217;s worth listening to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s the condensed version of what I learned.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Research before you write anything<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Poll your customers and leads with three questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What annoys you? (ask for a feeling)<\/li>\n<li>What do you need?<\/li>\n<li>What do you desire?<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-small\"><img decoding=\"async\" src=\"https:\/\/seannocode.com\/blog\/wp-content\/uploads\/2026\/08\/openart-image_1786597051006_33f46818_1786597051120_12d32346.png\" alt=\"Illustration of a marketer polling a crowd with three questions: what annoys you, what do you need, what do you desire\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aim for 500 to 1,000 responses. Build your offer from the answers, not your assumptions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Great campaigns have soul<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Put something of yourself into it \u2014 something no competitor can copy because it didn&#8217;t come from a swipe file.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Counter-signal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kanye&#8217;s iPhone ad is the masterclass. Do the opposite of what the market expects and you get all the attention for free.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-small\"><img decoding=\"async\" src=\"https:\/\/blog.viewsmax.com\/wp-content\/uploads\/2026\/08\/openart-image_1786597063621_914f4437_1786597063694_0ff56ba3.png\" alt=\"Illustration of one figure walking against a crowd while everyone turns to look\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. Do what the 0.0001% do<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When a video stops your scroll, grab pen and paper and write down why. The soundtrack. The first frame. The hook.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-small\"><img decoding=\"async\" src=\"https:\/\/blog.viewsmax.com\/wp-content\/uploads\/2026\/08\/openart-image_1786597082769_b2c7a3fb_1786597083084_ff28dc37.png\" alt=\"Illustration of a crowd scrolling on phones while one figure sits apart taking notes\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s free market research and a free copywriting course, running 24\/7 in your feed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Cut the fat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In ads, remove everything that doesn&#8217;t yield results. Wifi only. One gender. One age band.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The little things are where the margin is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Copywriting is the skill<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A great copywriter does one thing: makes the reader feel understood.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If nobody feels understood by your content, no amount of posting volume fixes it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Let the work talk<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Raoul barely promotes himself. Humility backed by proof is a positioning strategy almost nobody uses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The thread through all of it<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your brand&#8217;s job is mental availability \u2014 being the default answer when someone&#8217;s ready to buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That starts with research, not reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This week: run the three-question poll on your audience. One email or one story sticker.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, when you&#8217;re ready to build what they asked for, the easiest way to do it today is with AI \u2014 which is exactly what I teach here <a href=\"https:\/\/seannocode.com\">SeanNoCode<\/a> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Run the poll first. Then come build.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>I just rewatched Raoul Plickat&#8217;s podcast with Mike Thurston and took three pages of notes. Quick context on Raoul: Neil Patel called him &#8220;the kingmaker,&#8221; he runs CopeCart (150 employees), and he once sold 48,000 tickets for a client in a year \u2014 12,000 of them in 48 hours. He&#8217;s worth listening to. Here&#8217;s the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wp_convertkit_post_meta":{"form":"9781203","landing_page":"0","tag":"0","restrict_content":"0"},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-acquisition"],"_links":{"self":[{"href":"https:\/\/seannocode.com\/blog\/wp-json\/wp\/v2\/posts\/245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seannocode.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seannocode.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seannocode.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seannocode.com\/blog\/wp-json\/wp\/v2\/comments?post=245"}],"version-history":[{"count":3,"href":"https:\/\/seannocode.com\/blog\/wp-json\/wp\/v2\/posts\/245\/revisions"}],"predecessor-version":[{"id":253,"href":"https:\/\/seannocode.com\/blog\/wp-json\/wp\/v2\/posts\/245\/revisions\/253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seannocode.com\/blog\/wp-json\/wp\/v2\/media\/250"}],"wp:attachment":[{"href":"https:\/\/seannocode.com\/blog\/wp-json\/wp\/v2\/media?parent=245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seannocode.com\/blog\/wp-json\/wp\/v2\/categories?post=245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seannocode.com\/blog\/wp-json\/wp\/v2\/tags?post=245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}